You may recall my March 17, 2025 post about my positive experience with a new AI tool from Perplexity. I found it superior to all the over-hyped AIs such as ChatGPT, CoPilot, OpenAI, Grok, and Deep Seek.
I wasn’t the only one who noticed Perplexity. Apple is considering buying and/or partnering with Perplexity. Samsung is also negotiating a $500 million deal with Perplexity.
Google’s search and Apple’s Siri have been the dominant AI tools on iPhones for years. Despite Apple recording $95 billion in revenue from January to March 2025, many believe it would be wasteful for them to reinvent the wheel in AI. Most independent pundits agree that a partnership with or acquisition of Perplexity would be a smart move for Apple. It would also reduce its reliance on Google search (they pay Google about $1 billion a year to use their search tool).
For a test drive of Perplexity: https://www.perplexity.ai/